Vlogging Supernova 2007

I’m bl/vlogging a geek / biz conference with a strong media twist this week. I’ll let you know when I’m doing some live streaming commentary. I’m not sure how quickly Ill post video. For now, I’m blogging and twittering (twitter name – heathr)

  • How do you price engagement or intention /attention – Deb Schulz
  • What you’re disintersted in is very important to marketers – Dick Costello Feedburner
  • Ev Williams makes the obivious statement that influential people in your life matter the most. He envisions a world of Burger King croissandwich sponsored people twittering and hotlisting their croissandwich love.
  • Turn media buyers into community evangelist – Deb Schultz
  • “I want what I want when I want it. Why is that so hard?” – Deb S.
    Because companies are as narcissistic as many parents. Service is left for religion. -hg
  • Max from Nielsen just said econometric. Wow I didn’t know you could turn marketing into physics. Why bother understanding or listening?
  • Lots more about the “new digital economy” and the “mystery” of how to get business to understand how to build word of mouth, community business. Women have been doing this for ages: Tupperware, Avon, Mary Kay. It’s about personal relationships, fun, community and being paid attention to.

    My thoughts on the coming more humanly/communicative company:

    Sales> service
    Marketing> community management / relationships