While asking a question about getting to video audience online:
“During the civil rights movement, the sherrif would make black people come into his office in order to vote and ask them how many bubbles are there in a bar of soap.” – Tom Mandel
How Mr Mandel connected this to video, I am still uncertain.
What key content will drive people on to the net to watch? Very little says Lee Berke, except sports. Lee Burke, surprisingly, works for sports teams.
The video audience online is pretty small now, says Scoble. The top show is Rocketboom at 300,000. Justin.tv (here in the room) says 10-20,000 for his livecast. So Scoble chose a small niche attractive to advertisers and spends a lot of focus getting his posts to high Google rankings (via metadata and headlines) since most people experience the Internet via Google.
When we let people come imbed a player from our site into theirs with our content our traffic tripled- Scoble
Kyte.tv – the democratic web video play by the Skype co-founders. (Jost is the “quality” MSM play). You can imbed this on your facebook page.
14 cents/GB = cost of video. So is there a revenue model big enough to support this? Because if you get too populsr, how can you fund this?
How do we get an advertiser to recognize the value of our enthusiastic audience of 5-30,000 users? Good Night Burbank team member-Sanford Dickert. Answer was wait 5 years.
Other than Scoble and Goodnight Burbank, I was the only person I know i=of in the room actualy making stuff, and the only one making it long-form net-first. This point of view changes my interests and what I see:
